No offense to you sports fans out there, but Cincinnati doesn’t have the best luck with sports teams. But, they do have Jenn DiMenna! Most of us live out in Chicago and Jenn admits that it gets lonely without us there. Guys, I think it’s time to make a visit.
Describe your path to where you are now.
If you had told me at graduation I would be in Cincinnati for my first job, I would have laughed you out of the civic center. I am a very intuitive person. I just kind of do what I feel is right. That’s how I found SCAD and LPK. I was wandering my school on a free and walked down a reject hallway and there was one flyer for Summer Seminars at SCAD hanging up. On the same day, I got an email from SCAD so I took it as a sign. I took it home and told my mom I wanted to do it and she was like…uh… what. I have always been a homebody and kind of a loner so she was like WHATS WRONG. So I went. And I loved it. From the first day, I knew that’s where I was supposed to be. Whether they admitted me or not I was going! I got to LPK because one of my good friends was interning here. Alex Azzi got her 6 month internship offer here at LPK right before a portfolio class one day and she walked in and told the class and everyone was so jealous! So she put in a good word for me and the rest is history
Shanghai Metro Map
Did you always know you wanted to do something creative?
Yes. I used to tell people when I was little (like 8) that I was going to art school like my mom. Both of my parents went to art school; my dad is an architect and my mom is an interior designer. I was the only child who got any artistic talent so it was fostered from a young age. Not that I minded though; I was all over art camp and then I started getting traditional training from an art school in Baltimore in my free time. I painted there for almost 10 years by the time I decided I wanted to go to SCAD then I switched my study to photography to help with my design and composition skills.
If you weren’t a creative, what do you think you’d be doing right now? What was your childhood ambition?
If I weren’t a creative, I would have been a historian. I LOVE history and I love learning. I love watching the History Channel and reading about historical events, watching documentaries and reading historical fiction. I just can’t get enough. When I was little, I wanted to be an Egyptologist. I went through a big phase and I was obsessed with anything about Egypt.
The Places You Will Go
If I remember correctly, you have a photography background. Do you still get to shoot?
Yes! Not as much as I would like though. I have an ongoing project that I have been working on for about 6 years now. It started as a part of my concentration for AP 2D Design in high school and I continued it in college for fun and for class. I am hoping to continue it here in Cincinnati since there are so many great locations. I also just love to go out and shoot and see what I come up with, that’s more what I’ve been doing recently. I am also getting ready for a shoot for my latest artist book which I am really looking forward to.
You can find some of my images from the series on my behance or I have other favorites I can send if you wish to include any on the post.
You’ve been at LPK for a while now, tell us more about agency life.
What’s your day-to-day like? Oh boy, agency life. Well day-to-day can get quite crazy. On any given day I could be working on up to 5 or 6 different projects all on very fast timing. I am a designer on the Pringles team at LPK but I get to touch multiple brands at once which keeps things exciting! I also have a really great team. We have a lot of fun together and work really well. We aren’t afraid to tell each other like it is.
What are some of the things you like to do outside of work and Letter Society?
I have a lot of unique hobbies. I am a bookmaker, I make and sell hand made books as well as develop and create artist books with content. I also curl. Like the winter sport in the Olympics which is a ton of fun and definitely a conversation starter! I also love seeing movies in theater. I have a good friend from SCAD GRDS here in Cincinnati and it’s kind of our thing; she’s my movie buddy.
Name 3 must do and sees in Cincinnati
1. Anyone who appreciates art and architecture MUST go to the Cincinnati Museum Center, even if you don’t pay for the exhibits, just walk around and take in the building. It is absolutely immense and has amazing mosaics on the inside. It used to be a train station and is so art deco you can’t help but love it.
2. A brewery tour is a must; Cincinnati is at the heart of the craft beer revolution with a number of local breweries kicking out some delicious beers.
3. A night out in OTR. This is my neighborhood; it was considered the most dangerous neighborhood in the USA not too long ago, 2008 to be exact. But now its on the rebound and there are a ton of super fun bars and lots of tasty places to eat.
That’s Jenn on the right. Who knew she had such a thing for Matt Lauer!? I’m right there with ya girl.